Who is the Platinum Rule Group?

Tony Alessandra
PhD, CSP, CPAE

Dr. Alessandra has a street-wise, college-smart perspective on business, having realized success as former a graduate professor of marketing, entrepreneur, business author and keynote speaker. He earned his BBA, MBA and PhD, all in Marketing, from the University of Notre Dame, the University of Connecticut, and Georgia State University, respectively.

Dr. Tony Alessandra is president of Assessment
BusinessCenter.com, a company that offers online 360º assessments; Chairman of BrainX.com, a company that created the first Online Learning Mastery System™; and is the founding partner of Platinum Rule Group (www. PlatinumRuleGroup.com), a company that provides corporate training, one-to-one marketing technology and consulting based on The Platinum Rule®.

Dr. Alessandra is a widely published author with 18 books translated into 17 foreign languages, including The Platinum Rule for Sales Mastery, The Platinum Rule for Small Business Mastery, The Platinum Rule, Charisma, Collaborative Selling, and Communicating at Work. He is featured in over 50 audio/video programs and films,
including Relationship Strategies, The Dynamics of Effective Listening, and Non-Manipulative Selling.

Dr. Alessandra’s television program, “People I.Q.” is currently aired on TSTN – The Success Training Network.

Recognized by Meetings & Conventions Magazine as “one of America’s most electrifying speakers,” Dr. Alessandra was inducted into the Speakers Hall of Fame in 1985, and is a member of the Speakers Roundtable, a group of 20 of the world’s top professional speakers.

Dr. Tony Alessandra can be reached by calling 1.330.848.0444 Ext. 1
or email him: DrTony(at)PlatinumRuleGroup.com

Scott M. Zimmerman

Scott Zimmerman is President of The Cyrano Group, and Managing Partner of Platinum Rule Group, companies that provide Platinum Rule® training, communications technologies and sales growth consulting.

In 1991, Zimmerman founded Zimmer Graphics, a full-service marketing/ communications firm. He has helped hundreds of companies with positioning, copy writing, graphic design, advertising, promotions, printing and web development.

In 2001, Zimmerman revolutionized business-to-business marketing by unveiling the world’s first web-based, fully automated, one-to-one communications system. The Cyrano Marketing System™ (patents pending) sends customized emails, literature, letters and gifts that match every contact’s behavioral style, preferences, interests and critical timing points throughout the relationship cycle. Cyrano builds a real-time, relational database, performs most of the relationship-building work for rainmakers and/or salespeople and is accessible from anywhere in the world.

Today, Zimmerman (and his firm) works with clients who desire to systematize every aspect of their business growth functions: lead acquisition, lead conversion, customer loyalty, and referral programs.

As an effective speaker, consultant and corporate trainer, Zimmerman is known for his humorous storytelling to help people to learn how to adapt to others while leveraging cutting-edge technology to help build more—and deeper—relationships.

Scott Zimmerman can be reached by calling 1.330.848.0444 Ext. 2
or email him: Scott(at)PlatinumRuleGroup.com

Video Demos


Ron Finklestein

As a Certified Knowledge Manager and business-technology consultant, who has both business and technology experience spanning two decades, Ron Finklestein brings a blue-chip background from global companies such as Xerox, Unisys, GenCorp/Omnova, Xerox Connect and Wang, and has expertise in:

  • Technology strategy
  • Business process improvement
  • Marketing Strategies
  • Business Strategies
  • The Platinum Rule for Business Mastery
  • Project Management
  • Training in The Platinum Rule, Dealing With Difficult People, Creating Trusted Relationships

Ron is skilled in many aspects of information technology. His forte is helping businesses understand their internal processes while utilizing knowledge management tools and techniques to find solutions to critical business problems. His approach focuses on ensuring each business he serves achieves a strong return on investment (ROI).

Between 1982 and 2001, Finklestein held various technical and executive positions including: Divisional IT Manager, Financial Manager, Manager of Document Imaging and Workflow, Business Process Analyst, and Technical Sales. His industry experience includes: Manufacturing, Banking, Government, Healthcare, Outsourced Services, and Technology Industries.

Since 2001, he has devoted his full time efforts to consulting, as the founder and Managing Partner of AKRIS, LLC, a full service business and technology-consulting firm. AKRIS helps middle market companies solve business problems through the focused use of technology solutions.

In addition to being a Certified Knowledge Manager, he is also a Certified Document Imaging Architect and was profiled in the 2000 edition of Who's Who in Information Technology and 2005 Edition of Who’s Who in Business. Finklestein has published three books: 49 Marketing Secrets (THAT WORK) to Grow Sales, Celebrating Success! Fourteen Ways to a Successful Company and The Platinum Rule to Small Business Mastery. His articles have been published by entrepreneur.com, thestreet.com, and msnbc.com. He has been interviewed on The Training and Success Network (TSTN), been profiled in The Akron Beacon Journal and quoted in a variety of newspaper articles. Finklestein is available for coaching and consulting and for speaking engagements, workshops, and seminars. You can contact him at ron(at)akris.net or 1.330.990.0788. Sign up for his newsletter at http://www.ronfinklestein.com.


Steve Underation
CTSM

Steve Underation is a Trade Show Profits Specialist as well as Author, Speaker, and Coach to profit-minded exhibitors. As Partner of Trade Show Profit Systems, his purpose is to propel companies to dramatic increases in sales, new customers, and profits from their trade show marketing investment.
Steve is dedicated to closing the trade show sales loop by turning trade shows from marketing expense to profit centers. His trade show profit systems are the reason why leads do not disappear into “black holes,” and drives companies to develop customers and sales months and years after the show.
Steve’s expertise of transforming trade shows from expenses to profit centers was gained through years of working all sides of the trade show aisle; from exhibitor, to sales rep., to attendee. With 17 years of hands-on experience competing as a high-dollar, technical-based sales rep. for 23 national and international companies, Steve knows how get salespeople to exceed their goals while helping top management succeed.

Steve is a Certified Trade Show Marketer (CTSM) through Northern Illinois University. He completed his MBA in Marketing through The University of Akron and is an annual guest speaker at the nation’s largest trade shows industry conference, The Exhibitor Show. He is the co-author with Dr. Tony Alessandra and Scott Zimmerman of
The Platinum Rule for Trade Show Mastery, and the author of Keep Your Best Leads Out of the Trash and Convert Them to Customers and the short course 14 Steps to Improve Trade Show Profitability.

You may learn how Steve can help you close the trade show sales loop, keep your best leads out of the trash, and convert more leads into customers by visiting www.TradeShowProfitSystems.com,
or by email at Help(at)TradeShowProfit
Systems.com

Books we have co-authored:

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