— Derek Perkins,
Sales and Marketing Management Consultant
How does it work? The Platinum Rule Group has distilled renowned behavioral expert Tony Alessandra’s 30 years of experience teaching over 1 million people, writing 18 books (translated into 17 languages) and consulting for blue chip clients, into an easy to understand profiling system of four key personality types. Successful companies like Apple, IBM, Coca-Cola, 3M, GE, and Johnson & Johnson understand and use these principles. And so can your company, because they have been designed to be easy to learn, master and implement... for large companies and small.
Identifying and adapting to the different buying styles of each prospect allows your team to communicate the right messages, in the right style, at the right pace – for maximum impact. Why does that matter? Because then you can start treating your contacts in the way that they want to be treated, and this leads to more sales with less effort.
Add to that the Platinum Rule Group’s revolutionary new contact management technology that takes the ‘work’ out of lead development and conversion, and your team is able to maintain regular and meaningful connections with hundreds of clients and prospects. How? By automating and customizing follow-ups and delivering tailored greetings, information and advice – all adapted to each recipient’s personal style and preferences. There is no software to install, and the system is easy to implement, requires minimum training and is customized around your unique selling environment.
One other thing – use this technology and you need no longer fear having your customer relationships walk out the door if your top salesperson leaves. All contacts remain in your database, ready to be switched immediately to the successor of the departed sales rep. Every relationship moves forward seamlessly, ensuring that you keep more future sales and referrals.
Still not sure you really need “smart” database technology? Take the ‘Rolodex test” below and then decide:
- Open whatever database system you’re currently using and pick the 4th letter from your middle name.
- Go to people with that letter as the first letter in their last name in your database.
- Pick any number between 1-10.
- Look at the corresponding contact under that letter and number, then answer the following questions:
- Do I know who this person is?
- Do they know who we are?
- Do they know the value of what we sell?
- When is the last time they heard from us in a meaningful way?
- Is this database really doing anything for us?
Repeat this exercise enough times to establish a pattern. See if you haven’t created a large database full of “strangers” that never became paying customers, and if you may have too many customers that feel ignored.
But don’t take our word for the success of this system: When Brian Tracey and Tony Alessandra used the Platinum Rule methodology to match marketing offers to their clients’ behavioral styles, their online assessment sales exploded by 506% and 6,067% respectively.
So what are the outcomes you can expect? You will develop real, long-term relationships with your customers and prospects. Our revolutionary contact management technology, with its real-time, mineable database will ensure you make the crucial follow up connections with every person. Our Platinum Rule training will help hone your persuasion skills, motivating your colleagues to help you achieve your goals. Also, you will develop better leaders in the process. Mastery of The Platinum Rule and leveraging smart technology are two methods that create predictable sales growth, increase productivity and improve communications.
For a quick assessment of your sales and marketing situation, call Scott Zimmerman: 330-848-0444, Ext: 2 or email him by clicking here to discuss how Platinum Rule Group can help you quickly, efficiently and productively grow sales, deepen customer loyalty and explode referrals.
