— Derek Perkins,
Sales and Marketing Management Consultant

The core principle of The Platinum Rule® has been carefully developed from more than 30 years experience in the field of behavioral psychology by nationally renowned marketing expert Dr. Tony Alessandra. As of this time, he has written 18 books (translated into 17 languages) and consulted with hundreds of blue chip clients (you can see a partial listing at the bottom of this page). The Platinum Rule uses a time-tested and proven methodology for profiling the four main behavioral styles that you and your team will encounter. This in turn enables you to adapt your selling and marketing approach to make it easy for each prospect to see the value in your offerings. Treating every contact the way he or she wants to be treated is the surest way to turn strangers into friends, friends into customers, and customers into loyal, repeat buyers.

IBM, Coca-Cola, 3M, GE, and Johnson & Johnson are just a few of Tony’s long list of clients who have implemented these principles into their own businesses. The profiling method has been built so it is logical, can be readily assimilated and effectively introduced into companies large or small. We help you bring your team together as they build their understanding of the four behavioral styles; which enables them to systematically communicate the right messages, in the right style, at the right time and with the maximum impact. Why is this important? Because it assures your approach to your customers and prospects is inclusive and that you are treating them in the way that they want to be treated. Building more—and deeper—relationships is the kindest, smartest approach to creating long-term sales growth.

Working in complete alignment with the core principle is the Platinum Rule Group’s secure and proven contact management technology. “Cyrano” systematizes follow up activity, assuring that you are keeping your customers and prospects meaningfully engaged... even if your salespeople or rainmakers forget! Automated and customized by field-tested technology, our follow up system delivers tailored greetings, matched product/service information and advice to your contacts – all adapted to their behavioral style and personal preferences. The result is that every prospect, customer or referral partner that ever contacts your company will become convinced that your people are great listeners, thoughtful and helpful. They become sold, because you will show them how much you care; no need to tell them!

There is no software to install and the system is easily calibrated for your team and how you need to communicate with your contacts. With a few mouse clicks, the Administrator role allows you to manage, monitor and report on your team’s activity, based on hard, real-time data.

One crucial advantage of this technology is its ability to minimize the impact of the loss to your team of any of your salespeople. Their contacts – and the system for managing their relationships - are all in the database, easily transferred smoothly to their successor, or other existing team members.

To check and see if your sales team really needs better marketing support, try the ‘Rolodex test” below:

1. Open whatever database system you’re currently using and pick the 4th letter from your middle name.
   
2. Go to people with that letter as the first letter in their last name in your database.
   
3. Pick any number between 1-10.
   
4. Look at the corresponding contact under that letter and number, then answer the following questions:

• Do I know who this person is?
  
• Do they know who we are?
  
• Do they know the value of what we sell?
  
• When is the last time they heard from us in a meaningful way?
  
• Is this database really doing anything for us?

Repeat this exercise enough times to establish a pattern. See if you haven’t created a large database full of “strangers” that never became paying customers, and if you may have too many customers that feel ignored.

Concrete evidence of the results that can be achieved by using the Platinum Rule Group’s all-inclusive approach can be seen in reports from marketing specialists Brian Tracey and Tony Alessandra: in the past year, when they both used the Platinum Rule to match marketing offers to their clients’ behavioral styles, Brian increased his sales by 607% and Tony increased his by 1600%.

We believe that, by using the Platinum Rule turnkey selling system, you will be able to identify the different behavioral styles, adapt to each, and make them more comfortable buying from you. It will allow you to develop real, long-term relationships with your customers and prospects – that are valuable for them. The accompanying contact management technology will make it easy for you to mine the database in real-time to guarantee the most customizable and consistent follow up with your contacts.

If you would like to tell us more about your needs, discuss what we can do and explore if we can help you best support your salespeople while deepening customer loyalty, please contact Scott Zimmerman: 330-848-0444, Ext: 2 or email him by clicking here for a free, no-commitment discussion.