— Derek Perkins,
Sales and Marketing Management Consultant
Who is behind these breakthroughs? Renowned behavioral expert Dr. Tony Alessandra has distilled 30 years of experience teaching more than 1 million people, writing 18 books (translated into 17 languages) and consulting to blue chip clients, into an easy to understand profiling system of four key personality types. Successful executives, managers and salespeople from Apple, IBM, Coca-Cola, 3M, GE, Johnson & Johnson and others understand and use these principles. Don’t be left out... your company can join the blue chips using this system because it has been built to be quickly mastered and easy to use... for large companies and small.
Your team will enjoy the simple but leading-edge approach that helps them learn the four personality types, so that they communicate the right messages, in the right style, at the right pace – for maximum impact. Why does that matter? Because then you can start treating your contacts in the way that they want to be treated, and this leads to more sales with less effort.
And when Scott Zimmerman developed the Platinum Rule Group’s revolutionary new contact management technology, he took the ‘work’ out of networking, freeing up you and your team to easily maintain regular and meaningful connections with hundreds—or thousands—of clients and prospects. How? Because Scott’s technology automates and customizes follow-ups with with each contact, delivering tailored greetings, information and advice – all adapted to each recipient’s personal style and preferences. There is no software to install, and the system is easy to implement, requires minimum training and is customized around your unique selling environment.
One other thing – use this technology and you need no longer fear having your customer relationships walk out the door if your top salesperson leaves. All contacts remain in your database, ready to be switched immediately to the successor of the departed sales rep. Every relationship moves forward seamlessly, ensuring that you keep more future sales and referrals.
Still not sure you really need “smart” database technology? Take the ‘Rolodex test” below and then decide:
- Open whatever database system you’re currently using and pick the 4th letter from your middle name.
- Go to people with that letter as the first letter in their last name in your database.
- Pick any number between 1-10.
- Look at the corresponding contact under that letter and number, then answer the following questions:
- Do I know who this person is?
- Do they know who we are?
- Do they know the value of what we sell?
- When is the last time they heard from us in a meaningful way?
- Is this database really doing anything for us?
Repeat this exercise enough times to establish a pattern. See if you haven’t created a large database full of “strangers” that never became paying customers, and if you may have too many customers that feel ignored.
But don’t take our word for it: When Brian Tracey and Tony Alessandra used the Platinum Rule methodology to match marketing offers to their clients’ behavioral styles, their sales exploded by 506% and 6,067% respectively.
So what are the outcomes that you, like IBM, Coca-Cola and the others, can expect? You will develop real, long-term relationships with your customers and prospects – that are valuable for them. Our revolutionary contact management technology, with its real-time, mineable database will simplify your task of ensuring meaningful follow up connections with them. Your team will appreciate the time-saving benefits this delivers - maybe even have fun in the process! And you will have the satisfaction of knowing that your hunch that this is the right thing to do is proved correct.
You can learn more about sales, customer service, referral training and marketing technologies by calling renowned author, consultant and one-to-one marketing expert, Scott Zimmerman: 330-848-0444, Ext: 2 or email him by clicking here.
