The Platinum Rule Group fuses proven behavioral psychology and reliable communication technology into a refined, field-tested selling system that eliminates human error.

The Platinum Rule Group system is based on two important processes:

The first process uses a time-tested and proven methodology for profiling the four main behavioral styles that you (or your team) will encounter. This draws on the real-world experience of renowned behavioral expert Dr. Tony Alessandra. He has more than 30 years of successfully teaching the Platinum Rule® methodology to more than 1 million businesspeople. He has written 18 books (translated into 17 languages) on sales, management, customer service and has consulted for blue chip clients. IBM, Coca-Cola, 3M, GE, and Johnson & Johnson are just a few companies that have implemented his proven principles into their own businesses.

Dr. Alessandra’s 2-step method of identifying behavioral styles is logical, accurate and can be readily assimilated and effectively introduced into companies large or small. Adapting to the four behavioral styles (Directors, Relaters, Socializers and Thinkers) allows your team to systematically communicate the right messages, in the right style, at the right pace – for maximum impact. Why does that matter? Because when you treat each contact the way that they want to be treated, they will become receptive to your marketing messages, your sales approach and they become internally motivated to buy from you.

The second process consists of a field-tested and proven contact management technology that systematizes follow up activity, guaranteeing that your customers and prospects are kept meaningfully engaged with you. Automated and customized by the technology, our system delivers pertinent information, personalized data and relevant marketing messages – all adapted to each contact’s personal preferences.

As you know, salespeople often lack discipline or systems to consistently follow-up on every lead. Our technology does the work for them, even when they forget.

There is no software to install and the system will be customized to your selling environment and builds a real-time, profiled database that is backed up daily (off-site) for your protection. The Administrator role ensures that managing, monitoring and reporting on your team’s activity, based on hard data, is only a few clicks away.

One final advantage of this technology is its ability to minimize the impact of the loss of any of your sales people. Their contacts – and the system for managing their relationships - remain in your database, ready to be switched immediately to the successor of the departed sales rep. Every relationship moves forward seamlessly, ensuring that you keep more future sales and referrals.

If you are still not sure if you or your team really needs the Platinum Rule system, try the ‘Rolodex test” below and then decide:

1. Open whatever database system you’re currently using and pick the 4th letter from your middle name.
   
2. Go to people with that letter as the first letter in their last name in your database.
   
3. Pick any number between 1-10.
   
4. Look at the corresponding contact under that letter and number, then answer the following questions:

• Do I know who this person is?
  
• Do they know who we are?
  
• Do they know the value of what we sell?
  
• When is the last time they heard from us in a meaningful way?
  
• Is this database really doing anything for us?

Repeat this exercise enough times to establish a pattern. See if you haven’t created a large database full of “strangers” that never became paying customers, and if you may have too many customers that feel ignored.

Evidence of the results the Platinum Rule approach can deliver is shown by reports from marketing specialists Brian Tracey and Tony Alessandra: when they used the Platinum Rule to match marketing offers to their clients’ behavioral styles, sales increased by 607% and 1600% respectively.

By using the Platinum Rule turnkey selling system, you will be able to adapt to the different behavioral styles throughout each touch point of the business relationship. You will develop real, long-term relationships with your customers and prospects. Our contact management technology will allow you to mine the database in real-time to guarantee the most customizable and consistent follow up with every prospect, customer, channel partner, reseller or colleague.

Our systems are designed to provide:

• Ease-of-use and efficiencies for salespeople and rainmakers
  
• Real-time, mineable data for smart marketers
  
• Customers and prospects with the impression that your staff never drops the ball
  
• Managers and business owners with predictable sales growth

When you are ready, please contact Scott Zimmerman: 1-330-848-0444, Ext: 2 or email him by clicking here to discuss in more detail how the Platinum Rule Group may help you increase efficiencies, grow sales and reduce error in your sales and marketing processes.