Scott lectures about the proven principles of Dale Carnegie.
He believes that underneath the teachings of The Platinum Rule lives and beats the heart of "How to Win Friends and Influence People."
Run time: 0:58
Scott opens a speech; sharing his story of how The Platinum Rule made him a much more effective and profitable salesman and entrepreneur.
Run time: 1:50
Scott teaching how to detect Open behaviors or Guarded Behaviors. This segment teaches how to watch another person to determine where to focus the conversation to avoid causing tension.
This talk is based on "The Platinum Rule for Sales Mastery" co-authored by Dr. Tony Alessandra, Scott Zimmerman and Dr. Mick La Lopa.
Run time: 4:00
In March of 2008, Scott speaking at a Peak Performer's Network meeting.
Here, he talks about how he developed a rather unique (and incredibly effective) method for following up on all his sales leads.
Using Cyrano technology and Platinum Rule psychology, Scott shows how to turn strangers into friends, and friends into clients.
Run time: 2:39
Interview with Dr. Tony Alessandra on The Success Training Network (www.TSTN.com).
They discuss how Scott's research that led him to Alessandra's Platinum Rule concept and how they integrated Tony's proven pscyhology with Scott's revolutionary technology.
Run time: 5:00
Scott discusses the four behavioral styles and adaptability within the five phases of the buying/selling process.
This interview airs on Tony's program entitled "People I.Q." on The Success Training Network (www.TSTN.com).
Run time: 3:45
Scott discusses how customizing marketing messages to match behavioral styles and interests is the best way to ensure that your information is recieved and digested.
Scott describes his creative solution to "attention erosion."
This interview airs on Tony's program entitled "People I.Q." on The Success Training Network (www.TSTN.com).
Run time: 2:20
From the stage, Scott teaches the audience how to detect Direct behaviors or Indirect Behaviors. This group learned how to watch another person to determine what motivates them and how to adapt to their style to reduce interpersonal tension while growing levels of trust.
This talk is based on "The Platinum Rule for Sales Mastery" by Dr. Tony Alessandra, Scott Zimmerman and Dr. Mick La Lopa.
Run time: 4:10
Scott explains the difference between The Golden Rule and The Platinum Rule.
Run time: 2:14
As a guest lecturer at Purdue University, Scott teaches the importance of flexibility, versatility and adaptability during the sales process.
Hospitality Management students currently use "The Platinum Rule for Sales Mastery" that Scott co-authored with Dr. Alessandra and Dr. La Lopa as their text book for this sales course.
